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测量公共关系的影响函数的性能约旦酒店

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一个公共关系的本质是促销组合的元素演员个人和团体之间的业务组织和他们的听众。因此,公共关系在酒店服务业的发展是最突出的组织特征,当前对国民生产总值的贡献[6]。开始使用公共关系函数给出了最强大的能力的竞争优势在约旦的表现酒店提高客户满意度和不满。因此;公共关系服务的理解和知识在未来有特殊需要的是有用的导致更多的忠诚,提高性能和实现目标的同质性这些组织约旦酒店。本研究旨在衡量公共关系的影响函数的性能约旦酒店。因此,它通过的实际应用中采用的方法和混凝土建筑与高联系客户与酒店之间的关系。雷竞技网页版这是导致其提供的服务对这些酒店和顾客[1]。相应的;经理在约旦五星级的酒店意识到公共关系的重要性,尤其是在空间的扩张在全球市场的竞争力。 Also, the contribution of public relations strategy is to build loyalty to the customers surveyed and the hotels. The study is recommended that the public relations impact on the performance of the Jordanian hotels category (5 stars). Thus, it is through the personal characteristics of the workers in providing outstanding service to customers of these hotels. Therefore, the application of public relations strategy with stakeholder efforts of the Organization of hotel business is that created motivation for customers to build relationships with them. Also, the contribution of public relations strategy is to build loyalty to the customers surveyed and the hotels.

A.F.AL-Amaireh

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